company

Roots & Touch

Our mission is to deliver quality products to many people across the ocean.

Throughout Japan, there are many traditional colors and craft techniques,
and these have been enriching the life of the people for a long time.

Inheriting the spirit of craftsmanship of striving for better products,
HULS passes the baton to the rest of the world.

Under the concept of “Roots & Touch”,
we aim to contribute to the international development and further the improvement of Japanese crafts.

  • Roots

    As individuals, we are connected with the present through seemingly unrelated patterns. And for a “product”, it thrives over time, re-defining and enriching our personalities.

    “New” Is the element, residing and transitioning through time. We envisage that “NEW” is the element to “TO ENVISIONING”.

    Formed together by combining inspirations and insights.

    At HULS, this as our mission, our “Roots”.

  • Touch

    To first perceive through ”Touch”.

    To touch, is the sense of softness, the feel of depth and beauty. And to share these sensations beyond borders.

    Imagine that, these sensations are able to communicate like language. Touching the lives of as many people as possible. Relishing a sense of appreciation for our daily routines.

    At HULS, we enrich our daily experiences through “Touch”

Corporate Identity

Corporate Identity of HULS

The logo of HULS depicts the transition of Old Style to a New Style typeface.

About us

柴田裕介・代表取締役/Yusuke Shibata

Yusuke Shibata
CEO & Founder

Nationality: Japan
Born in 1981
Rikkyo University, Japan
Bachelor of Sociology

Yusuke Shibata has various experiences in design and trading business.
Based on the experiences, he specializes in the international business of Japanese traditional crafts.

Choon Yeow Lim

Choon Yeow Lim
Interior Designer / Business Development

Nationality: Singapore
Born in 1965
Eastern Michigan University, U.S.A
B.SC in Interior Design

Choon Yeow Lim is currently practicing doing business as an interior designer. He is also supporting the global business of Japanese crafts.

Company Info

Company Name
HULS Inc.
Year Established
1 April, 2013
CEO
Yusuke Shibata
Tel/Fax
Tel +81-3-6280-8387 / Fax +81-3-6280-8397
Website
www.huls.co.jp
Address
- Tokyo
#009, Cerisier Kagurazaka Minami-cho,
21, Minami-cho, Shinjuku-ku, Tokyo, 162-0836

- Singapore
HULS ASIA PACIFIC PTE. LTD. (Singapore)
24 Duxton Hill, Singapore, 089607
Tel +65-6225-6331 / Fax +65-6225-6339
Network
Hong Kong
Business
  • - Trading, sales and distribution of Japanese crafts
  • - Planning and direction of our owned media for Japanese crafts
  • - Design and branding
  • - International business strategy, consulting and planning