Our mission is to deliver quality products to many people across the ocean.
Throughout Japan, there are many traditional colors and craft techniques,
and these have been enriching the life of the people for a long time.
Inheriting the spirit of craftsmanship of striving for better products,
HULS passes the baton to the rest of the world.
Under the concept of “Roots & Touch”,
we aim to contribute to the international development and further the improvement of Japanese crafts.
As individuals, we are connected with the present through seemingly unrelated patterns. And for a “product”, it thrives over time, re-defining and enriching our personalities.
“New” Is the element, residing and transitioning through time. We envisage that “NEW” is the element to “TO ENVISIONING”.
Formed together by combining inspirations and insights.
At HULS, this as our mission, our “Roots”.
To first perceive through ”Touch”.
To touch, is the sense of softness, the feel of depth and beauty. And to share these sensations beyond borders.
Imagine that, these sensations are able to communicate like language. Touching the lives of as many people as possible. Relishing a sense of appreciation for our daily routines.
At HULS, we enrich our daily experiences through “Touch”
The logo of HULS depicts the transition of Old Style to a New Style typeface.
CEO & Founder
Born in 1981
Rikkyo University, Japan
Bachelor of Sociology
Yusuke Shibata has various experiences in design and trading business.
Based on the experiences, he specializes in the international business of Japanese traditional crafts.
Choon Yeow Lim
Interior Designer / Business Development
Born in 1965
Eastern Michigan University, U.S.A
B.SC in Interior Design
Choon Yeow Lim is currently practicing doing business as an interior designer. He is also supporting the global business of Japanese crafts.