HULS is a creative company specialising in the global business of Japanese crafts, based in Tokyo and Singapore. Under the concept of “Roots and Touch” , we develop the business for fine Japanese crafts through international promotion, product planning and trading.


  •  Trading / Distribution

    01 Trading / Distribution

    We support the craft manufacturers of porcelain and ceramic wares, lacquerwares and textiles through distribution and sales in the international market.

  • Owned Media

    02 Owned Media

    By planning and managing “KOGEI STANDARD “, which is a cultural online media for Japanese crafts, we introduce the companies in the industry, their people and their beautiful crafts to the world.

  • Creative / Promotion

    03 Creative / Promotion

    Through the production of multilingual websites, English press releases and the planning of exhibitions, we help in the promotion of Japanese crafts targeted to overseas markets.

  • Product Planning

    04 Products Planning

    We provide consulting services on product planning and development for international market based on our research and strong understanding of the local cultures and the market needs.

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Please contact us here.


We at HULS, strive to create the best proposal based on the understanding of the nature of our clients’ business and budget.