service

Service

We bring Japanese crafts to the overseas market

HULS is a creative company specialising in the global business of Japanese crafts, based in Tokyo and Singapore.
Under the concept of “Roots and Touch” , we develop the business for fine Japanese crafts
through international promotion, product planning and trading.

  • Trading / Distribution

    01 Trading / Distribution

    We support the craft manufacturers of porcelain and ceramic wares, lacquerwares and textiles through distribution and sales in the international market.

    Partner Brands

  • Owned Media

    02 Owned Media

    By planning and managing “KOGEI STANDARD”, which is a bilingual website for Japanese crafts, we introduce the companies in the industry, their people and their beautiful crafts to the world.

    KOGEI STANDARD

  • Creative / Promotion

    03 Creative / Promotion

    Through the production of multilingual websites, English press releases and the planning of exhibitions, we help in the promotion of Japanese crafts targeted to overseas markets.

    Artisan - Beyond Craft
    Japan Kokura Stripe

  • Products Planning

    04 Products Planning

    We provide consulting services on product planning and development for international market based on our research and strong understanding of the local cultures and the market needs.

KORAI Image

KORAI

“KORAI” is a brand of Japanese craft which is dedicated to cities around the world. It is produced by HULS, a company which supports overseas business of Japanese crafts. This brand is aimed at conveying through craft products across Japan, the beautiful form and texture of these crafts and to express the harmony such as between “inside and outside” or “nature and home” which prevails in the Japanese culture.

KORAI Brand Website

Please contact us here.

Inquiry

We at HULS, strive to create the best proposal based on the understanding of the nature of our clients’ business and budget.