We bring Japanese crafts to the overseas market
HULS is a creative company specialising in the global business of Japanese crafts,
based in Tokyo and Singapore.
Under the concept of “Roots and Touch” , we develop the business for fine Japanese crafts
through international promotion, product planning and trading.
01 Trading / Distribution
We support the craft manufacturers of porcelain and ceramic wares, lacquerwares and textiles through distribution and sales in the international market.
02 Owned Media
By planning and managing “KOGEI STANDARD”, which is a cultural online media for Japanese crafts, we introduce the companies in the industry, their people and their beautiful crafts to the world.
03 Creative / Promotion
Through the production of multilingual websites, English press releases and the planning of exhibitions, we help in the promotion of Japanese crafts targeted to overseas markets.
04 Products Planning
We provide consulting services on product planning and development for international market based on our research and strong understanding of the local cultures and the market needs.
“KORAI” is a brand of Japanese craft which is dedicated to cities around the world. It is produced by HULS, a company which supports overseas business of Japanese crafts. This brand is aimed at conveying through craft products across Japan, the beautiful form and texture of these crafts and to express the harmony such as between “inside and outside” or “nature and home” which prevails in the Japanese culture.
Please contact us here.
We at HULS, strive to create the best proposal based on the understanding of the nature of our clients’ business and budget.